Resume
Data analyst with a marketing background
I work across SQL, Python, Power BI, and A/B testing, moving from campaign data toward product analytics questions about funnels, retention, and decisions.
Core competencies
Tools, domain, and metric rigor
Technical toolset
SQL for querying and cohort work, Python for analysis and automation, Power BI for dashboards, and statistical analysis for testing.
Marketing analytics
Campaign optimization and funnel analysis from a digital marketing background, connecting acquisition activity to what happens inside the product.
Product metrics rigor
Cohort retention, user funnels, and metric governance, with A/B test evaluation focused on a clear ship-or-not decision.
Background
Professional milestones
Structured problem-solving across digital marketing campaigns and product analytics, with a focus on cohort retention and funnel mechanics.