Case studies
Projects from raw queries to decisions
Three analyses showing how I move from SQL and Python work to clear recommendations on funnels, retention, and product experiments.
Marketing funnel analysis
Breaking down attribution and conversion drops across stages.
SQL, Python
Churn and retention
Cohort models surfaced through Power BI dashboards.
Cohorts, Power BI
A/B test analysis
A testing framework guiding ship or roll-back decisions.
Ship or not decision